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Summary:
Ranking high in Google’s search results can have a phenomenal impact on the success of your business.
You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

Keywords:
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Article Body:
Ranking high in Google’s search results can have a phenomenal impact on the success of your business.
You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

Step 1: Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “ Search Engine Optimisation Australia“).

Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.

Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)

Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.

Step 2: Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)

Here’s how you can increase each keyword’s prominence:

? Place your keywords in headings, preferably at the beginning of the heading;

? Include keywords towards the top of the page;

? Bold or italicise keywords where appropriate;

? Instead of having a link to another page that says “Click here to read more “, reword it to include your keywords, e.g. “Read more about our seo copywriting Services“.

An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.

Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet – do a search for “articles directory”).

It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.

Step 3: Linking
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.

But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.

Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.

How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.

The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.

As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.

Remember, if you measure it, you can improve it.

I have talked to a number marketers on the Internet and by far the biggest reason most of them haven’t made money is because they don’t bring enough targeted visitors to their websites. I am not saying they don’t know how to bring target visitors to their site, because I am sure many of them do. What I am saying is that most marketers are not willing to put in the effort it takes to drive massive amounts of traffic to their sites.

No one likes to admit it, but let’s face it most of us are lazy, we are always looking for an easier way to do things. There is nothing wrong with that, but there are some things that just have to be done a certain way and there just isn’t a short cut. When it comes to targeted traffic we have all looked for an easier way. I tried auto traffic exchanges, it doesn’t get much easier than that. Would you like to guess how many products I sold using auto traffic exchanges. Don’t waste your time guessing I have never sold a product using auto traffic exchanges and don’t remember ever selling a product using manual traffic exchanges for that matter. I am not against using traffic exchanges they have their place, but selling products is not one of them.

You are probably thinking when is he going to get to the 5 ways to increase targeted visitors. I am getting there, but you need to understand the 5 ways are important, but the reason you are not making money is not because you don’t know the 5 ways to bring targeted traffic to your site, the reason you are not making money is because you don’t believe they work. You may have tried a few of the ways to get targeted traffic, but never put in a lot of effort or did it the way you wanted to do it because doing it the way you were told to do it would just take too long. The people that will make money after reading this article are the people that have a burning desire to make it no matter what the cost, and no matter how much time it takes. The people that came to the Internet looking for an easier way to make money than going to a dead end job will have to wake up and realize that making money on the Internet is not a lot easier than going to that job. Those that accept that and stop looking for the easy way to make money will benefit from this article.

5 Ways to Increase Target Visitors

1. Writing Articles

2. Search Engine Traffic

3.Posting In Forums

4. List Building

5.Viral Marketing

An article is restricted to a certain number of words so I can not tell you exactly how to use the 5 ways to increase targeted visitors, but you can find that information at any marketing forum for free, one I use a lot is The Warrior Forum. I hope you noticed that most of the 5 ways to get targeted traffic involve writing, most people have trouble writing, I have trouble with it, that is what this article is about, just buckle down and do it no matter how hard it is. Don’t be like some people and write an article and say to yourself, it took so long to write this article I will just submit it to 10 article directories. You need to submit that article until your fingers can’t type any more, if you will do that it can get easier, because then you will be making some money that you can use to have ghost writers write articles for you.

Good Luck!

About The Author

Clint Pollard has been marketing on the Internet for nine years.

If you have trouble writing, but need massive amounts of traffic to your site, visit http://easywriting.ncave.com