Webmaster Discussions

Thanks.

So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.

The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your AOL users won’t see you there just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this problem as they don’t have the money to do this kind of advertising.

So what method do you use to advertise and drive traffic cost effectively to your site?
? Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what you’re doing.
? Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.
? Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.
? Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.
? Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.
? Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.
? Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.
? Write and publish articles just like this one that show your expertise and direct clients back to your website.
? Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.
? Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.

There you have ten ways to promote your website. It’s like advertising a garage sale with yard signs all over town. It’s like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.

Rod Hey

http://www.WinningLifeChoices.com/pips.html

3 Easy Steps to Work at Home Now!

Is well known that above all DMOZ directory is the best online directory. DMOZ, also known as The Open Directory Project (ODP), is a large, categorized directory of websites and pages, which is staffed by volunteers. Every website and page that is added to the directory has to be manually reviewed before it is included. Being listed in the directory is free.

But when you try to list your site in DMOZ you are in trouble. After you add your site an editor will approved it … or not. And this can take months, even years.

So what is the solution ?
A good alternative until your site is listed to DMOZ is to submit your site to online free web directories. Submitting site to online free web directories will fast increase your PageRank. PageRank is an integral part of Google’s ranking algorithm, and higher PageRank helps towards higher rankings. The PageRank within a website is increased by pages from other sites linking to it, and the higher the PageRank of the pages that link to it, the better it is for the receiving site.

When submitting a site to online free web directories, always take time to find the right category for it. Don’t be tempted to submit it to a category that is higher up the tree than it belongs, because it won’t be accepted there and, doing so, could cause unnecessary, self-induced delays.

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Developing a website is important if you want to be a player in ecommerce. However, you don’t want to just develop a website any old way. Instead, you want to develop a website for your audience. When doing research online you have probably seen generalized information on how to develop a website, however it is unlikely you have found significant information on how to develop a website specifically for your audience. The following tips will be really helpful to you to develop a website just for your audience.

Tip #1 Goal

First you need a goal when you are developing a website for your audience. If you do not know what you are looking to achieve then it will be very difficult to be successful. Also, it takes a goal to drive your website where it needs to be. A goal is what allows you to develop an initial plan for your website and helps guide you in developing your website as well.

Tip #2 Audience

Your audience is very important and should be considered in conjunction with your goal when developing a website. Basically, you are developing your website for a certain audience and these are the people that will help meet your goal so this is very important to consider. Just make sure you determine who your audience is before you begin developing your website.

Tip #3 Content for Audience

Once you have determined your goal and your audience it is time to determine the content that will be used for your audience. You might not realize it, but the type of audience you are focusing on will really affect the content you use on your website. So, make sure you have your audience targeted so you know what content will work best for these individuals.

Tip #4 Update

Another important tip for developing a website for your audience is to plan when you will provide updates. This might seem like something you could consider down the road when your site needs updating, but is really not the case. You need to know when your audience will most likely be viewing your site and when they won’t so you know when to provide updates. A little bit of planning will go a long way.

Tip #5 Format

The format of your website is also a very important aspect and one that will really affect whether or not you reach your audience. Once you know who your audience is you will have no problem developing a format that will reach them. Also, your format improves your site’s message, so it is beneficial in a variety of ways.