Webmaster Discussions

Free SEO help. The SEO experts helps charity organizations promoting their websites on Google, Yahoo, MSN and other major search engines. The recently updated number one ranking SEO book is now available free of charge to charitable organizations. State College, PA, 20 July 2004 – Aaron Wall has recently revised his best-selling book SEO available to charitable organizations free of charge.

Hire a quality search engine optimization companies can often thousands and thousands of dollars, far beyond the budget of many charitable organizations. Without the proper placement in search engines people who want to help your love may not be able to find you.

The Seo Services Book is a simple and straightforward guide helps even the most news webmasters learn how to promote their website. “In an area like Internet marketing, where so much nonsense waived by self-proclaimed experts passes for decent advice, it is refreshing to find a talent as down-to-earth and unpretentious, like Aaron, which seems only a “Kick out of Ehrlich and other people avoid the traps and dead ends, the hype Master snake oil vendors”.

Search engine optimization is a complicated industry filled with confusion and error. Much of the applicable information changes from month to month or year to year and a large part of the information available via the Web or outdated is absolutely wrong. The SEO Book published in ebook format, so that it is constantly revised to keep up with the ever-changing SEO field.

If you are the webmaster of a charity organization, the church, or educational institution feel free to ask you acquire your free copy of The SEO book today at http://www.seobook.com/.

About the SEO Book:

SEO book industry is an important linchpin of the SEO community. SEO book is a search engine, the news blog SEO Expert provides free tips, news and current SEO guide to search engine optimization. The book SEO firms to help lower the cost of entry into the Web and charity organizations to help their messages.

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While some have tried to figure out or manipulate Google’s search algorithm, others have referenced Google itself and have used the many tools available to optimize and enhance their sites. Free tools such as Google Analytics or Webmaster Tools are invaluable and should not be looked down on because they are F-R-to the double E.

People think they have SEO figured out because they took a one hour webinar or read an article about how to become an SEO guru. I’m sorry friends, but you just don’t have it. There is more to it than listening to a guru. Do your research, practice, live and breathe SEO. But always refer back to the search engine itself. Google tells us what it is looking for and what it frowns upon. Don’t waste your time trying to pull one over on Google because it is just too smart for that. Tricking Google is a no no and it’s time you’ve learned a lesson.

Here are some of the quality guidelines and things that you should not do that Google has specifically outlined for you to improve your sites’ ranking on its search engine. For more detailed information from Google’s Webmaster Guidelines please go here http://www.google.com/support/webmasters/bin/answer.py?answer=35769#3.

Here is a condensed version:

The first basic principle that has been said over and over is to make your site for your users and not the search engines. “Cloaking” or presenting information to your users that is different from what the search engines see is frowned upon. If your users can interpret and easily navigate your pages, so will the search engines. Keep in mind that you will need to fully optimize title tags and meta descriptions as well as other basic search engine optimization “onpage” elements for the search engines to see.

The second basic principle is to not trick Google. Trust me, it is a matter of time before you will get caught and you will pay for your trickery. Some tricks that people actually think help them are: creating domains with duplicate content, using hidden or invisible text, using hidden links, and/or throwing up a bunch of keywords that have no relevancy to your site. These tricks won’t cut it.

This should go without saying, but too many people just don’t want to listen…do not participate in link schemes! Link exchange programs or link farming is not respected by Google and it is not what it wants to see. Links should be built naturally and you shouldn’t have to build or obtain links by doing something sneaky. If you are participating in a link scheme you will likely be linking to bad neighborhoods that will hurt your position on the SERPs. If you have good content on your site and/or blog posts, people will link to you. The links will come!

Finally, do not fall for the myth that SEO is a one-time thing. Making “onpage” changes or modifications should only happen once. However, the ongoing blogging and social media optimization is what is of most importance in the long run.

Go here to read the rest: Tricking Google is a No No

Since blog was introduced, people have been recording the news entry daily. Most blog owners allow the readers to comment on their post as long as the comment is relevant. When you comment, you can include your name and website URL. The name field can be used to include the anchor text.

There are two types of blogs including do follow and no follow blog. When the internet was first introduced, many webmaster built websites and blogs to provide information to the public. Later, the search engine was developed and advertisements program are introduced. By this time, webmasters start to build websites with the motive to make money. Many webmasters uses the blog to get backlinks to their websites. At that time, there is no do follow or no follow attribute. There are several do follow blog search engine that you can use to find do follow blogs such as Inline SEO Dofollow Driver. To find dofollow blog search engine, you simply enter the keyword “Dofollow blog search engine” into the Google search engine.

If the no follow blog receives a lot of traffic, you can comment on its post. Normally, commenting on a high traffic blog will drive tons of referral traffic to your site. You will have a huge list of subscribers in a short time.

It is best to comment on blogs that have page rank. When you comment on a high page rank blog, the page rank value will be transferred to the linked page. By commenting on a few high page rank blog, you will be able to increase your search engine ranking significantly.

Your comments will be indexed by the search engine within a short time. Search engine likes to linger in blogs so your comment should be indexed much faster. If your comment is not indexed, the link is not counted as a backlink. You should not attempt to comment on too many blogs per day. You can comment on 2 – 5 blogs per day. You should not comment on the same number of blogs per day. For example, you should not comment on 3 blogs per day. Instead, you should make random comments. In this way, the blog commenting process will look natural to the search engine.

It can be difficult to find do follow blog. The do follow blog search engine often yield inaccurate result. Though the do follow blog search engine promise to find do follow blog, it still includes no follow blog in its search result. It is even more difficult to find do follow blog based on your niche.

If you don’t want to do the blog commenting, you can hire a SEO company to help you. Nowadays, many SEO companies offer blog commenting services for their clients. Blog commenting rate is counted by the number of comments you want to order. Before hiring a blog commenting service, make sure you check the reputation of the SEO company. The SEO company should many years of experience in providing the blog commenting service.

Here is the original post: Using Blog Commenting to Increase Your Backlinks

Create unique, accurate page title make use of the “description” meta tag Improving Site Structure improve the structure of your URLs make your site easier to navigate optimizing Content offer quality content and services write better anchor text optimize your use of images use heading tags appropriately dealing with Crawlers make effective use of robots.txt be aware of rel=”nofollow” for links SEO for Mobile Phones notify Google of mobile sites guide mobile users accurately promotions and Analysis promote your website in the right ways.

An example may help our explanations, so we’ve created a fictitious website to follow throughout the guide. For each topic, we’ve fleshed out enough information about the site to illustrate the point being covered. Here’s some background information about the site we’ll use: accurately describe the page’s content Choose a title that effectively communicates the topic of the page’s content. Create unique title tags for each page each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Use brief, but descriptive titles Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. Make use of the “description” meta tag Summaries can be defined for each page.

A page’s description meta tag gives Google and other search engines a summary of what the page is about whereas a page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that’ll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for  tags). Like the tag, the description meta tag is placed within the  tag of your HTML document. What are the merits of description meta tag.

Description meta tags are important because Google might use them as snippets for your pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query. Alternatively, Google might use your site’s description in the Open Directory Project if your site is listed there (learn how to prevent search engines from displaying ODP data). Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags. Words in the snippet are bolded when they appear in the user’s query (). This gives the user clues about whether the content on the page matches with what he or she is looking for. () is another example, this time showing a snippet from a description meta tag on a deeper page (which ideally has its own unique description meta tag) containing an article. Accurately summarize the page’s content Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Use unique descriptions for each page

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn’t feasible. In this case, you could automatically generate description meta tags based on each page’s content.

Link: SEO, SEM, SMM, PPC web development and web designing service

At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there’s been both support and criticism of the tips and recommendations that Google has posted in various SEO forums.

From my perspective, most of what Google has posted is sensible advice and positive for the SEO community as a whole, especially compared to what was said by Google previously about SEOs, within its help area:

“Be very careful about allowing an individual consultant or company to ‘optimize’ your web site. Chances are they will engage in some of our ‘Don’ts’ and end up hurting your site.”

A brief and fairly negative statement, to say the least. The impression one comes away with is that most SEOs are likely to cause you problems, so you’re better off avoiding them. Compare that to what Google’s now saying:

“Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, there are a few unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.”

So, congratulations, SEOs! Google, in my opinion, is legitimizing the majority of you and certainly the industry.

For its part, Google actually denies that there has been any significant change in its view toward SEOs. The company notes — accurately, I would add — that it has worked with the SEO community for some time, speaking at conferences, posting information within its own web site and via public forums. If the tone on its help pages now seems more positive toward SEOs, Google says it is just now wording things better.

“Maybe we are expressing it more clearly. Certainly there’s always room for a consultant that gives you good advice,” said Matt Cutts, a software engineer at Google who deals with webmaster issues. “The intent is not to be negative or positive about SEOs but provide more information.”

Whatever the reason behind the change, I think it clearly gives the general public a more positive impression about SEOs from Google. However, Google says the main intent behind the page is educational. Google wants the public to understand how to choose an SEO wisely, so they are not likely to encounter problems getting listed with Google or other search engines.

“The overall goal is to give people the tools so that they can assess a decision about search engine optimization,” said Cutts.

Let’s take a closer look at some of those tips.

Some SEOs may try to sell you the ability to type keywords directly into the browser address bar

This tip really stood out in my mind, because there are definitely people out there selling namespace services via dubious practices. However, these pitches have nothing to do with Google. Instead, they involve Microsoft’s Internet Explorer.

So why’s Google calling this out? The company says it’s just trying to educate people generally about SEO-related issues, regardless of whether they are Google-specific.

“It goes back to Google just trying to do the right thing, the same way we did with the pop-up page,” Cutts said, referring to an educational page the company posted earlier this year on pop-up ads.

To learn more about problems with namespace pitches, see my recent article, RealNames Clones Causing Confusion. I also expect to revisit the issue in the near future, because I continue to get emails from people confused by misleading pitches. If anything, it would be nice to see Microsoft itself, rather than Google, make a loud, public statement on the issue.

Nice advice, but then Google doesn’t offer any real help on how to do this. That’s OK, I’ll fill in some blanks.

Finding Search Engine Optimization Professionals is a fairly recent SearchDay article that talks about three SEO directories. Both SeoPros.org and the SEO Consultants Directory are directories that screen who is allowed in, while SEMList.com allows anyone to list themselves and information about their companies.

MarketingSherpa.com publishes a Buyers’ Guide to Search Engine Optimization Firms. My last review was of the first edition, but I’ve skimmed the second edition and still think it is well worth the money for anyone thinking about hiring an SEO firm. Along with reviews, the guide offers a lot of helpful advice.

you should ask how long a company has been in business and how many full time staffers it employs

How long a company has been in business is good, but number of staffers isn’t necessarily relevant. You could find a small firm of only one or two people that is great. They may not have more people because they don’t want to grow beyond that.

On the forums, I saw several posts questioning the wisdom of this tip, as well. For its part, Google explains that it didn’t mean to suggest that companies with big full-time staffs are better than others. Instead, Google says it is really suggesting that consumers learn more details about the company, period.

“We are not making this general statement that the number of people matters,” Cutts said. “This is more an example of doing your homework.”

Hopefully, Google will look again at the wording. A simple change to something like, “You should ask how long a company has been in business, who is employed there, how did those employees gain their experience?,” might get across Google’s point that you should learn more about a company before engaging them without the focus seeming to be on number of employees.

Ask your SEO firm if it reports every spam abuse that it findsto Google using our spam complaint form. Ethical SEO firmsreport deceptive sites that violate Google’s spam guidelines

Sorry, I completely disagree, and I’m far from alone, judging from forum posts and other comments I’ve read. You can indeed be an ethical SEO without also playing the role of Google’s volunteer spam police.

In fact, there are plenty of “ethical” SEO firms that feel that reporting spam actually can be an unethical practice. These firms feel like they should focus on doing positive work — promoting their clients, rather than getting involved in negative work of expending time reporting spam.

http://www.seoguru.biz/blog/seo-guidelines/google-offers-seo-selection-guidelines/

Link: Google Offers SEO Selection Guidelines