Webmaster Discussions

So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.

The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your AOL users won’t see you there just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this problem as they don’t have the money to do this kind of advertising.

So what method do you use to advertise and drive traffic cost effectively to your site?
? Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what you’re doing.
? Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.
? Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.
? Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.
? Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.
? Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.
? Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.
? Write and publish articles just like this one that show your expertise and direct clients back to your website.
? Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.
? Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.

There you have ten ways to promote your website. It’s like advertising a garage sale with yard signs all over town. It’s like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.

Rod Hey

http://www.WinningLifeChoices.com/pips.html

3 Easy Steps to Work at Home Now!

Related items

• “Seven Secrets of Internet Millionaires”
• 5 Tips For New Internet Surfers
• Be Informed When You Purchase A Computer
• Adsense That Works
• 5 Tips For Developing A Website For Your Audience

Developing a website is important if you want to be a player in ecommerce. However, you don’t want to just develop a website any old way. Instead, you want to develop a website for your audience. When doing research online you have probably seen generalized information on how to develop a website, however it is unlikely you have found significant information on how to develop a website specifically for your audience. The following tips will be really helpful to you to develop a website just for your audience.

Tip #1 Goal

First you need a goal when you are developing a website for your audience. If you do not know what you are looking to achieve then it will be very difficult to be successful. Also, it takes a goal to drive your website where it needs to be. A goal is what allows you to develop an initial plan for your website and helps guide you in developing your website as well.

Tip #2 Audience

Your audience is very important and should be considered in conjunction with your goal when developing a website. Basically, you are developing your website for a certain audience and these are the people that will help meet your goal so this is very important to consider. Just make sure you determine who your audience is before you begin developing your website.

Tip #3 Content for Audience

Once you have determined your goal and your audience it is time to determine the content that will be used for your audience. You might not realize it, but the type of audience you are focusing on will really affect the content you use on your website. So, make sure you have your audience targeted so you know what content will work best for these individuals.

Tip #4 Update

Another important tip for developing a website for your audience is to plan when you will provide updates. This might seem like something you could consider down the road when your site needs updating, but is really not the case. You need to know when your audience will most likely be viewing your site and when they won’t so you know when to provide updates. A little bit of planning will go a long way.

Tip #5 Format

The format of your website is also a very important aspect and one that will really affect whether or not you reach your audience. Once you know who your audience is you will have no problem developing a format that will reach them. Also, your format improves your site’s message, so it is beneficial in a variety of ways.

Related items

• 5 Essential Elements of Profitable Sites
• 3 Simple Steps to Your Own Website – Explained
• 10 Cost Effective Ways To Promote Your Website
• 6 Reasons WHY John Reese’s VRE(Virtual Real Estate) Concept Is The Way To Go In 2006
• Breaking Down And Analyzing Your Design

What a graphic designer usually does is to mix all the basic ingredients to reflect a particular mood or style in any color printing ad they create. The fonts, the graphic images, the design as well as the color ? all of these elements are combined to come up with an ad that would definitely get your target readers’ attention.

And it all boils down to what your readers feel and say about your ad. It’s all about their reaction and impression on the style you chose for your ad, as well as the way you conveyed your message to them.

That’s your design palette ? where you mix altogether your elements to draw your readers into your ad. It may be the subtle type where your readers are drawn to your design with no effort at all. The design is so simple and subtle that your readers won’t even realize that they’re into your ad already. The other one, the more aggressive type, is more obvious, as the design usually directs your attention to the key message. There’s nothing to distract or confuse your readers from what is really important, which is your message.

If you choose to apply the more aggressive style in your design, first of all, you need to provide a typeface that is ‘clean, readable, and with quiet strength’ as another designer would suggest. This means that your choice of font does its job efficiently, and yet it doesn’t overshadow all the other elements in your ad. And remember that when you want to put a lot of information in your color printing campaign, be sure to include a distinctive typeface that is neutral as it easily packs your details in a small space without making it look busy and disorderly.

In terms of your colors, by putting a limit to your use would ensure that you provide subtleness to your design and draw your readers’ attention to the ideas and concepts that you would want to be emphasized. This is particularly true with your photographs. If you want to show a certain concept on that, you’re better off limiting your color use.

Your photos and images also provide your readers with the idea you would want to convey. Depending on different design factors such as layering, opacity, and transparency, you can make your images look more dramatic and striking.

The bottom line is that you include that extra attention to the details of your design. It doesn’t matter whether you want it subtle or straight-forward. What would make your ad effective are the features and factors you add in your size, color, in your choice of image and photos, and so forth.

Related items

• 10 Cost Effective Ways To Promote Your Website
• 5 Tips For Developing A Website For Your Audience
• A Great Congregation For Your Web
• Benefits Of Coupons
• A Coating for Your Web Development