Webmaster Discussions

Free SEO help. The SEO experts helps charity organizations promoting their websites on Google, Yahoo, MSN and other major search engines. The recently updated number one ranking SEO book is now available free of charge to charitable organizations. State College, PA, 20 July 2004 – Aaron Wall has recently revised his best-selling book SEO available to charitable organizations free of charge.

Hire a quality search engine optimization companies can often thousands and thousands of dollars, far beyond the budget of many charitable organizations. Without the proper placement in search engines people who want to help your love may not be able to find you.

The Seo Services Book is a simple and straightforward guide helps even the most news webmasters learn how to promote their website. “In an area like Internet marketing, where so much nonsense waived by self-proclaimed experts passes for decent advice, it is refreshing to find a talent as down-to-earth and unpretentious, like Aaron, which seems only a “Kick out of Ehrlich and other people avoid the traps and dead ends, the hype Master snake oil vendors”.

Search engine optimization is a complicated industry filled with confusion and error. Much of the applicable information changes from month to month or year to year and a large part of the information available via the Web or outdated is absolutely wrong. The SEO Book published in ebook format, so that it is constantly revised to keep up with the ever-changing SEO field.

If you are the webmaster of a charity organization, the church, or educational institution feel free to ask you acquire your free copy of The SEO book today at http://www.seobook.com/.

About the SEO Book:

SEO book industry is an important linchpin of the SEO community. SEO book is a search engine, the news blog SEO Expert provides free tips, news and current SEO guide to search engine optimization. The book SEO firms to help lower the cost of entry into the Web and charity organizations to help their messages.

Visit link: P R Can Promote Your Business in Google Absolutely Free

Did you know that inbound links, which point to your website, are one of the most powerful ways of climbing search engine result pages! That’s right – every link to your site is seen by the search engines as a endorsement and builds upon the credibility and reputation of your website. The more people who promote your content (link to your site), the higher you get ranked.

Web crawlers, web robots, or spiders are used by many companies (like Google, Yahoo etc.) to collect, catalog, index, and return information about your website. The key to a higher ranking is to create targeted content that appeals to human visitors who will link to you, while the search engines index your site for the ultimate SEO strategy!

Getting those inbound links to your site from other websites is not that hard. Local Chambers of Commerce, trade associations, schools or other professional organizations will often link to your website as a benefit of membership. Another great way to gain inbound links is to sponsor events at local charities that the press will publish online with links to your site.

Writing articles about your business or profession and submitting them to as many article directories as possible is another way to acquire links and increase your rankings. Make sure to write about your area of expertise! Check out sites like EzineArticles.com and submit up to ten articles for free!

Sharing useful information through a blog is one of the easiest ways to help draw links. If readers find your site useful and informative, they are likely to share your information. Bloggers are always looking for inspiration, websites to link to and things to discuss. You should also list your blog with online directories and on social media sites so people can find you.

Comment on other blogs, not just because you think it will help your SEO, but to show your authority within your niche market. If your comments add value to the discussion, they can drive direct traffic to your website which could lead to natural links for you. Make sure your URL is included in your signature, but please, don’t be a comment spammer or you’ll get banned quicker than you can say “link” if you do this!

We don’t recommend purchasing text links for SEO purposes. Google actually frowns upon paying for links and will penalize those they catch! It goes against their webmaster guidelines and could harm or have a negative effect on your SEO efforts. Choose carefully and play by the rules, because you don’t want links from just any website.

Sharing industry related information on social media sites will also draw links by bringing readers to blogs and websites naturally. Sites like Facebook, YouTube, Twitter and LinkedIn can help build your online brand and increase your site traffic very economically and organically. If you Google a company such as ours “Charene Creative”, you will find that more than half of the links are influenced by social media sites like LinkedIn, Twitter and our blog. Google us and see for yourself!

There are no shortcuts to finding good quality incoming links to your website. Don’t get caught up in link schemes or web spammers. Take your time and focus your attention on building naturally acquired organic links because they show that actual people are interest in what you have to say!

Read this article: Links are what hold ALL your SEO strategies together

The Google News team made an interesting post titled “Psst… secrets of Google News exposed!” at official Google blog. The post explained about various Myths and facts related with Google news. Posted by Andy Golding, Software Engineer at Google, Andy also shared about how Google include and publish (rank) articles in Google news.

Coming directly to Myths and facts explained.

1. Updating article once it’s included in Google news helps in higher rankings.

False, According to Google the current Google news crawler doesn’t revisit the articles. Every article/news in crawled only once so changing or updating the article will not help at all in fact any changes you make will not be shown at Google news website. I hope Google news crawler will soon have the functionality of revisiting the WebPages.

2. Placing image next to article improves the rankings.

False, Google do include images in news results and displays them next to your news item, but it cannot read the images and rankings purely depends upon text accompanied in your news item and not on having images in the news.

3. Articles with images and video are not included.

True, Google crawler cannot read flash, videos, images and other such type of multimedia content. Thus it’s a fact that if you new release or article doesn’t contain any text accompanying images or multimedia content then it will not be included at all in news results.

4. Time is a major factor for inclusion.

False, Google crawlers are frequently looking for content related to current event and top stories. There are lots of factors that Google algorithms take into consideration and choose the best articles from the cluster for ranking. Publishing articles prior, after or in midst of any event don’t improve any chances of rankings at all.

5. Articles with Google adsense ads rank high in Google news.

False, well this is the most disputed topic among webmasters not only for Google news ranking but also for Google organic results also. Google had always denied this fact and according to goolge spokesman, “Using AdSense doesn’t have any impact upon our ability to crawl or rank your articles. We try to stay as objective as possible, and giving sites with our ads product a boost, well, that wouldn’t be very objective!”

6. Creating sitemap helps.

True, sitemaps may not help in achieving top rankings but they do definitely help in other way like meta data for our article, specifying category the news would be appear, specifying which articles should appear in google news etc.

7. Redesign or change in site structure may affect my coverage in news rankings.

True, any drastic change in website design or structure, layout etc may cause problems with crawling of your article and hence overall coverage over google new may be affected.

Read the rest here: Getting Your Articles in Google News – Myths and Facts

Google recently released a statement announcing that they have taken steps to prevent Googlebombing, this is the action where sites are found for some specific terms not totally related to their content for example ‘miserable failure’ would return the Whitehouse site, ‘liar’ would return the 10 Downing Street site etc.

This has been a problem with the results for a while in that they could be manipulated by using links and in some cases very few links. When asked why they hadn’t responed before the Official Google Webmaster Central Blog, responded by saying :-

“People have asked about how we feel about Googlebombs, and we have talked about them in the past. Because these pranks are normally for phrases that are well off the beaten path, they haven’t been a very high priority for us. But over time, we’ve seen more people assume that they are Google’s opinion, or that Google has hand-coded the results for these Googlebombed queries. That’s not true, and it seemed like it was worth trying to correct that misperception. So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs.”

“The next natural question to ask is Why doesn’t Google just edit these search results by hand? To answer that, you need to know a little bit about how Google works. When we’re faced with a bad search result or a relevance problem, our first instinct is to look for an automatic way to solve the problem instead of trying to fix a particular search by hand. Algorithms are great because they scale well: computers can process lots of data very fast, and robust algorithms often work well in many different languages. That’s what we did in this case, and the extra effort to find a good algorithm helps detect Googlebombs in many different languages. We wouldn’t claim that this change handles every prank that someone has attempted.”

So the question from an internet marketing and SEO point of view is how this change will filter through the results. Will this have any effect on someone in their real estate internet marketing?

At this stage it is hard to say, but from what Google say there are 100 or so Googlebombs that they are aware of. If they are manually flagging them which they say they’re not, how are they picking up these spurious links that are unrelated to the site they link to and likely unrelated to the site they link from. At this point my personal feeling is unrelated may be very related to how Google is filtering so watch how your results may be changing depending on how relevant your links are.

Read the original here: Google Bombs the Googlebomb

Why Flash Websites Are Not SEO-Friendly (Yet)

June 2008. That’s not too long ago on your wall calendar, perhaps, but is a geological age or two in “tech time.” Computers and communications technologies like the Web have changed quite a bit since then, but some things apparently take longer than others, as it was in June 2008 that the Google Webmaster’s blog announced that Googlebot was able to extract links and text content from Flash files. This would make it possible for the company to rank and index all the sites using that popular type of content. Adobe chimed in at the time to say what a win-win situation it was. It sure sounded like the previous problems were solved.

Of course, Google backed off a bit by adding that they would have to phase in the changes, that it would take a little time. The firm promised that the first noticeable improvement would be better snippets, the search result blurbs, coming from Flash-filled sites. Since, in the past, Google could get nothing at all from that content, the snippets would be missing or exhibit the only discoverable text (even if it were tags or version numbers). The fact is, there is now some limited functionality to the Googlebot Flash-reading program, but many observers believe the firm overpromised and underdelivered.

Two years on

Adobe has every incentive to convince people that Flash belongs on their Web sites and is fully indexable by all leading search engines. The explosion of Rich Internet Applications (RIAs) means that a lack of indexing functionality renders a growing percentage of sites invisible to the search spiders. Two years on, there is still little data being release by either Google or Adobe on the number of Flash pages being indexed, the depth of the indexing, the effect on search results or any other metric. There appears to be quite a disconnect between the PR and the facts.

About a year after the initial announcement, in summer of 2009, Adobe started sending out assurances to RIA developers (again) that they could keep working the way they were working, and didn’t need to alter or repurpose content to make it searchable. The problem, of course, is that this solves nothing, as many Flash pages have little text, anyway, and are composed of images, video and animation, the details of which will not be displayed in the proposed approach.

The search process would work better if a unique URL were associated with each piece of content. When Flash dynamically loads text during the user interaction, and the URL stays the same, Googlebot could track and remember those actions, at least to a reasonable degree, and remain tied to the original URL. Adobe distributed a Flash player to all the search engines to allow spiders the ability to navigate through an SWF application like a virtual user. When specially tweaked for searching, Flash technology can capture all the paths in the SWF application, much like it ambles through pages in standard Web applications and formats.

Workaround time?

In the meantime, progress has stalled. There are workarounds, though. You can use meta tags on whatever HTML page has the SWF file, but the problem with that is that search engines rank on multiple pages, content, linking, user paths and more. Your page will rank low because, as far as the search bots are concerned, your site is just a single page that links with no one and nothing.

The other workaround is an HTML mirror site, where you take your Flash pages and build separate HTML versions of each, stripped down without a lot of fanfare and hoopla included. You will then use meta tags to embed specific search terms that relate to that page. This allows the spider to crawl the entire content of the site, bringing up your ranking and visibility, and you can then insert HTML code to automatically redirect people who open the HTML ringer page to the Flash version. It also allows you to offer, instead of a bells-and-whistles Flash site, a simpler, faster-loading HTML version for people who have dial-up or low-bandwidth connections.

The impact on SEO

No one wants to have to do a pile of extra work like that if it’s not necessary. The problem is, we don’t really know when the full-on solution will be in place. Flash is still a sore spot for SEO pros, and some would prefer that text always remain HTML (which is text), and that Flash be restricted to non-textual content such as animations, videos, illustrations and the like. Others are hoping that the Holy Grail of Flash searchability will be announced, with evidence that it works, any day now. That day is not here, and it’s hard to predict when it will be. In the meantime, there are workarounds, and there is also patience. Perhaps a combination of these is the best route for the moment.

Follow this link: Why Flash Websites Are Not Seo-Friendly (Yet)