Webmaster Discussions

Ranking your website highly on one of the “big three” search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three. Three engines, three algorithms, three different sets of rules – and yet there are websites out there that have first page rankings across them all – how do they do it?
While all of the major search engines use different algorithms the end goal of all three is the same: to provide the searcher with the most relevant results available. It is this one common thread that makes it possible for an SEO to rank a website highly across all the major engines. While there are a variety of factors at play and an even wider variation in the weight each of these factors are given – the possible variations that can produce relevant results are limited.
For example, if inbound links are given 0% weight then insignificant sites will ranki highly for high-competition phrases. Many reputable companies such as Microsoft could lose rankings for their own names so links must and will always hold value. On the other hand, if links were to hold 100% weight then sp@mming the search engines would be a simple matter and so there are a limited number of possible variables in between these extremes that this factor can have, no matter which engine we are optimizing for.
That said, there are still three main engines with three distinct algorithms despite common requirements. To clarify how to optimize for all of them it’s easiest to discuss them individually first. Due to the way their algorithms work one is best to expect rankings on MSN first, followed by Yahoo! And finally Google (I am assuming that the phrase is of at least moderate competition). For this reason we will discuss them individually in that order.
SEO for MSN
Proper SEO for MSN requires that a site be structured well with a distinct theme throughout and many inbound links. The advantage an SEO has while optimizing a site for MSN is that MSN tends to pick up and credit new content and inbound links very quickly. That means that with the right tactics in place one can rank a website relatively quickly on this important engine.
While MSN has the lowest number of searches performed on it, ComScore’s report back in July revealed that MSN searchers were also 48% more likely to purchase a product or service online than the average Internet user. A very important statistic for website owners that sell online.
To rank highly on MSN one needs to build a solid sized site (exactly how large will depend on your industry – look at the size of your competitor’s sites for an idea), a relevant theme throughout the site that focuses on your primary keywords and a good number of links. MSN doesn’t (at this time) employ an aging delay on links such as the one employed by both Google and Yahoo! So the effects of the site and inbound links can be picked up very quickly and with good SEO efforts one can rank well within a few months on MSN for competitive phrases.
SEO for Yahoo!
Until recently Yahoo! Acted very much like MSN, now it’s leaning a bit more towards Google. Ranking a website well on Yahoo! Requires a solid-sized site with unique content and a very good number of links.
While PageRank is a Google factor, Yahoo! Does have some type of page value factor at play. Many moons ago Yahoo! Was playing with a PageRank-like calculation called WebRank. They even went so far as to put out a beta toolbar testing it. This indicates that there is a factor at play in the Yahoo! Algorithm similar to Google’s PageRank – they just don’t advertise what a specific page’s value is.
Yahoo! is placing a large amount of emphasis on the age of links though not in the same way that Google is. We will get to Google shortly however to understand what to expect from Yahoo! One must understand that when you get a link to your website it won’t hold it’s full value for a number of months. While the exact number of months in unknown it appears to be around 8 before it hold it’s full weight though it will hold some from day one and this weight will increase as time passes.
To rank well on Yahoo! You much optimize your site similar to what you would do for MSN and you must build a large number of inbound links and have patience as these links age. You will not see a sudden spike 2 weeks after a large link-building campaign, you will likely have to wait 3-4 months to notice any significant effect.
SEO for Google
Virtually every webmaster and website owner is primarily concerned about attaining Google rankings due to the significantly higher number of searchers using it. Provided that you are building your website following the best practices of SEO (i.e. unique content, a sizable amount of content, and a good number of incoming links) then your rankings are sure to follow, however due to their aging delay it will likely take longer than on MSN or Yahoo! Google considers the age of your links, your domain and even the individual page to be a factor and the longer your page has been online the better.
Essentially, ranking a site on Google requires that you take the same actions as for the other two, continue your link building efforts on an ongoing basis to insure that you end up with more-and-more links, and that you update your content and add content on a fairly regular basis (though the addition of a blog for example).
Tying it together
The logical process for a new website or one at the first stages of SEO is to first target MSN. At this point you can focus your attention on continuing to build high-quality, relevant links to and content on your site which will continue to increase your value on Yahoo! And Google.
Analysis will be required to determine exactly what weight you will be giving to different areas. For example, if your onsite factors are optimized for MSN then you know that you will need to make up for this in the offsite factors for Yahoo! And Google. If you figured you would need 100 links to rank on Google then you will now need to up that number to account for the fact that you have optimized your site itself for a different engine.
During the analysis process you will likely want to use a tool to speed up the process of keyword density analysis and competitor link analysis. At Beanstalk we use a tool called Total Optimizer pro though there are others out there (note: I have yet to find one that does what this one does as quickly and easily).
Conclusion
I am hoping that none of you read the title and were expecting to rank on the first page of all three major engines next week. Ranking highly on all three major engines takes time, patience and a good few rounds of tweaking to get the perfect balance of onsite and offsite optimization. Of course, as you can gather, done properly it’s well worth the effort.

See more here: Search Engines Optimizing (SEO) for the Big Three Search Engines

Every corporate body wants to increase their sales and visitors to their websites. To attract visitors you must have a good website. To let it visit by every visitor sure it must be ranked in top of search engine result. The procedure to take your website in top rank of results is called search engine optimization and the services provided by them are SEO services. With the help of SEO services you can make your website unique and with high quality of content and other requirements of websites. SEO India creates blogs to promote the website. Blog marketing enhances traffic and website sale. In SEO services, link building is considered to be very useful. It takes care of the website design, graphics etc. SEO services USA has created boom in online marketing because it makes the products available to the users. Online marketing is dependent on SEO services. It is the simplest way to gain large numbers of clients through internet.

First, we need to begin with the clear understanding of SEO services. They can be principally divided into two categories, namely off-page optimization and on-page optimization. Off-page optimization is related to all those activities carried out external to the website. Here, much of the stress is given to the generation of quality backlinks in sufficient numbers. According to many experts, the largest search engine, Google, values off-page factors significantly. Therefore, the best SEO services must be adept in high-quality link building.

On the other hand, on-page optimization involves search engine optimization related alterations and modifications on the concerned site itself. A reputable internet marketing firm creates unique and optimized content for the site and changes various Meta tags, structure of URLs, navigation, etc. It also carries out keyword analysis, traffic analysis, competitive analysis, coding and so forth.

The major goal of seo is to direct the business in the online world and offer top 10 rankings through effective and efficient web marketing. They improve the quantity and quality of traffic through various search engines and search results. SEO companies in India adopt a range of affordable tools to help accomplish the online venture ranging from seo pay par click, internet marketing, web design and web development, software development and link building. A new online business is like a new born baby without any experience to survive in competition. SEO emerge as a perfect guardian of the business and assist the business in achieving top slot in the Web world. Online world is cluttered and hence it is difficult to sustain there. The webmasters offer a lending hand of expertise to strategize Web Promotion Techniques and ascertain a superior spot in foremost search results with specific keywords or phrases.

SEO service providers in India make efforts to familiarize itself with the technique behind position engineering and understand completely the tactics of web placement. Ethical firms follow a strict no- spam policy that means they take no strategies that may put the website at risk with search engines. They see an organization’s website as a window to the world that lets the business to interact, transact, build brands, test products and thus offer SEO services accordingly.

See the original post here: Why India is The Best for SEO Services

Create unique, accurate page title make use of the “description” meta tag Improving Site Structure improve the structure of your URLs make your site easier to navigate optimizing Content offer quality content and services write better anchor text optimize your use of images use heading tags appropriately dealing with Crawlers make effective use of robots.txt be aware of rel=”nofollow” for links SEO for Mobile Phones notify Google of mobile sites guide mobile users accurately promotions and Analysis promote your website in the right ways.

An example may help our explanations, so we’ve created a fictitious website to follow throughout the guide. For each topic, we’ve fleshed out enough information about the site to illustrate the point being covered. Here’s some background information about the site we’ll use: accurately describe the page’s content Choose a title that effectively communicates the topic of the page’s content. Create unique title tags for each page each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Use brief, but descriptive titles Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. Make use of the “description” meta tag Summaries can be defined for each page.

A page’s description meta tag gives Google and other search engines a summary of what the page is about whereas a page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that’ll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for  tags). Like the tag, the description meta tag is placed within the  tag of your HTML document. What are the merits of description meta tag.

Description meta tags are important because Google might use them as snippets for your pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query. Alternatively, Google might use your site’s description in the Open Directory Project if your site is listed there (learn how to prevent search engines from displaying ODP data). Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags. Words in the snippet are bolded when they appear in the user’s query (). This gives the user clues about whether the content on the page matches with what he or she is looking for. () is another example, this time showing a snippet from a description meta tag on a deeper page (which ideally has its own unique description meta tag) containing an article. Accurately summarize the page’s content Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Use unique descriptions for each page

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn’t feasible. In this case, you could automatically generate description meta tags based on each page’s content.

Link: SEO, SEM, SMM, PPC web development and web designing service

There are a few secrets that I’d like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the second part of the 4 article series.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #2) Without Traffic- What’s the Point?

Part 1 of this series really got down and dirty about content. Content’s main focus is twofold- make your visitors happy and make search engines happy. This article is all about making you happy! Think of this as your starter guide to increasing traffic and building a profitable business.

Traffic can be summed up in 2 words- free and paid. I consider all PPC (pay-per-click), ezine advertising, offline advertising, and paid directory submissions a form of paying for your traffic. I also consider any project that takes up your time to be paid advertising. After all in the business world time is money. Paid advertising is not bad. It just means that you are paying to receive traffic.

Free traffic is harder to attract, but it costs you absolutely no money. Almost all free traffic is the result of surfers finding your site on the search engines. We talked about using content as your ultimate search engine ranking booster in the last article.

Here are several ways to increase traffic. Some are paid advertising options and others are totally free.

- Write articles and submit them to several niche websites. Manually submitting articles to many websites can take a long time. I use a submission service to do all my hard work. Contact me for more info.

- Post in forums. Many forums will not allow you to market your product or services. That’s totally understandable. What I recommend doing is finding a really great forum that you can participant in. When people have questions, provide top notch and comprehensive answers. No selling. Almost all forums allow you to post your website in your sig file. Take advantage of that.

- Submit each page of your website to all major search engines. Also submit each page to all major search engines whenever you make a change on that page. Be careful with this one. Each engine has very specific directions and rules about submission rules. Be sure you do not spam! Submit pages according to each engine’s guidelines. I also use a submission service that does this for me at no additional cost.

- Create joint ventures with non-competing websites. Work with a company that compliments your product or service. Also be sure the joint venture is a win-win-win for you, the other company and your customers. Joint ventures can be a pain to set up and complete, but well worth it if done correctly.

- Look into ezine advertising, web advertising and/or PPC. Each method takes an initial investment and some time to learn, but can bring back traffic. Personally I do not prefer this method to increase traffic because it’s “iffy” at best.

- Print your website name on all business correspondences. This is a simple task, but one that is simple to do. Add it to your email sig line, forum sig lines, letterhead and business cards.

- Create an atmosphere of amazing customer service. This always leads to referrals from current clients. The more referrals the more traffic!

The bottom line is without traffic your site is floating in a sea of doom. No one is seeing your content or services. Traffic is the lifeline of any business, and the rule of thumb is more traffic means more income.

This brings me to my last and final point about traffic. Once you develop a nice flow of visitors you need to know specifics. Where did those visitors come from? How did they find you? What pages are the most popular on your site? What page did they enter into your site? What page did they leave your site? What keywords did they use to find you? You must know your visitor inside and out!

As I mentioned earlier, it is best to work smarter and not harder. Traffic analysis and search engine submissions can be very time consuming, but your hosting company should be providing most of these services to you free of charge. There are a small few that do this, but it is well worth the investigation. Contact me for further resources and information. Having a successful web business starts with effective content. Stay tuned for parts 3 and 4! If you missed Part 1 and would like a complimentary copy please contact me and I will forward it to you immediately.