Webmaster Discussions

So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.

The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your AOL users won’t see you there just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this problem as they don’t have the money to do this kind of advertising.

So what method do you use to advertise and drive traffic cost effectively to your site?
? Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what you’re doing.
? Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.
? Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.
? Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.
? Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.
? Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.
? Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.
? Write and publish articles just like this one that show your expertise and direct clients back to your website.
? Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.
? Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.

There you have ten ways to promote your website. It’s like advertising a garage sale with yard signs all over town. It’s like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.

Rod Hey

http://www.WinningLifeChoices.com/pips.html

3 Easy Steps to Work at Home Now!

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Internet millionaires don’t acquire their wealth and success by luck of the draw. They know the secrets to success. These secrets are so valuable that if you implement them, you will succeed in your own Internet business.

There are two general types of secrets that Internet millionaires know which include external and internal secrets. We will discuss these secrets in detail in hopes that you will use them to your advantage and become an Internet millionaire yourself.

First, let’s look at the external secrets that Internet millionaires have in their tool kit.

Internet Millionaire Secret #1: Internet millionaires recognize that strategy should be the foundation of any marketing plan. It is critical to have a marketing strategy and not just jump into marketing techniques. For example, we don’t have to use mass advertising anymore because mass advertising doesn’t have strength because consumers have choices. You would have wasted valuable time and money if you used mass marketing techniques without first strategizing about the state of the market.

Internet Millionaire Secret #2: Internet millionaires are not generalists. They focus on selling their products and services to specific niche markets. The business market in general is going in the direction of niche markets because customers have more choices regarding places to buy their products.

Internet Millionaire Secret #3: Search for and grab untapped markets. Seek out people that have not been able to have access to your product in the past. In untapped markets, you don’t have to deal with competitors which helps keep the marketing costs down. In addition, you will be able to establish a rapport and trust with your customers.

Internet Millionaire Secret #4: Your backend strategy is crucial to success.
You want several profit centers that allow you to sell your products and services to more customers. The backend part of your company supports these profit centers. It diversifies your business so you are bringing in money through many different areas. You can’t rely on retiring early if you only have one profit center.

Internet Millionaire Secret #5: Try to automate as many services as possible. This will allow you to sell services 24 hours a day 7 days a week online. Automate your service centers to cut down on costs and help your customers at all hours of the day.

Internet Millionaire Secret #6: Set up your business so that you are replaceable. You can make yourself replaceable by branding. Branding encompasses yourself or the value that you provide. Branding yourself is lucrative, but it doesn’t allow you to take a break because you have to make every decision. Branding your value, on the other hand, sells your expertise and not your time.

Internet Millionaire Secret #7: Don’t work alone; build a team to support your business venture. Create a team of marketing, business, a mentor and accountability individuals. Remember, two heads are better than one so you can discuss ideas and strategies you have for your business.

Internet millionaires also have internal secrets. An Internet millionaire has self confidence and believes in their product. They are able to make decisions quickly. They have learned the correct information and modeled others that have proven success. They are not afraid to make a mistake and realize that their job doesn’t define who they are. One of the most vital secrets is that Internet millionaires persevere and never give up no matter what obstacles cross their path.

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Everyday, thousands of new surfers open their browsers for the first time, it is confusing in the beginning, but if you have some good advices in the early beginning, you can surf easier and faster with a friendly browser…

Tip 1: Surf in security.
The first action that you will do if you are new to the net is to open your browser to surf. If you have a PC, like most of the Internet population. You will have Internet explorer installed in your computer, but it is not the best browser available on the net, and it is in fact limited. You may think that it is hard to surf on Internet.
When you will discover Mozilla Firefox, you will be even more happy to surf on Internet, for sure.
One of the first reason you should use Firefox is the integrated Firewall, which protect you against spyware and other adawares.

Tip 2: No need to tape http://www.—.com all the time.
The second reason to choose Firefox is that you save time; for instance, when you went on ebay.com yesterday, you wrote: http://www.ebay.com with Firefox, you just tape “e” in the address bar of your browser, then http://www.ebay.com will appear in the drop down menu, it’s like magic, and it’s fun too.

Tip 3: See all your pages in only one window.
I really love this one; you can surf in tab. That is really powerful.
For instance, with Internet Explorer, whenever you click on a link, you have 2 choice: open the page in the same window, or open it in a new window. Firefox enable you to open several pages in one window.
Let’s explain: you are now looking yahoo.com, and you want to see the news, you just right click on the link, select open in a new tab, and you have now two pages in only one window. To switch between your pages, you just need to click on anyone of the page you want to look in, all that in the same window. You can open fifteen windows in one time if you want.
Better, you can bookmark(in Internet explorer, bookmark is favorites) a tab, and open it later. It is a very intelligent way of surfing. It is very efficient when you are doing some researches on a subject, on google for example.

Tip 4: All your downloads at the same place.
The fourth reason to choose Firefox is that when you download a file on your computer, sometimes, you want to open it, but you face a problem: Where did you save that file? With Firefox, just click on tools, and then you select download, and a pop up window appear. You just scroll to find your program. It will save you time and a lot of headaches.
However, it is recommended, for the first time, to save your download on your desktop, then after save your file in the folder you choose. You can download firefox for Free. You just type firefox in google.com and you’re done.

Tip 5: Don’t forget a good anti virus,
While you surf on Internet, some hijackers will attempt to damage your computer, by introducing a virus in it. If you don’t take your precaution, you may loose all that is stored in your hard disk. You can download AVG, which is excellent at download.com.

There is a lot to learn when you start on Internet, but take your time. And everything will go smoothly.

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