Webmaster Discussions

So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.

The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your AOL users won’t see you there just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this problem as they don’t have the money to do this kind of advertising.

So what method do you use to advertise and drive traffic cost effectively to your site?
? Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what you’re doing.
? Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.
? Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.
? Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.
? Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.
? Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.
? Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.
? Write and publish articles just like this one that show your expertise and direct clients back to your website.
? Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.
? Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.

There you have ten ways to promote your website. It’s like advertising a garage sale with yard signs all over town. It’s like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.

Rod Hey

http://www.WinningLifeChoices.com/pips.html

3 Easy Steps to Work at Home Now!

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Do you know exactly why people don’t seem excited to buy your product? Have you ever wonder why your competitors make more sales even though they have a terrible product to offer? Even worse, why people couldn’t even be bothered to live their email address in your opt-in form and subscribe to your free newsletter?

You may wonder people just don’t feel interested to buy your product or maybe your price is too high. Or you’ve finally realized that your product is a pile of junk and decided to find another product to sell.

You’ve got to stop whatever you’re doing and think for a moment. It is not your product to be blame. Sometimes your own salesletter which is the one that kill your business. You’ve written some words that people don’t even want to hear and scare the hell out of them. Studied has shown using these words will decrease your sales up to 75%.

So, what are exactly the bad words you should never say in your newsletter?

1) Buy ? This specifically asking people to take out their wallet and spend some money. Bare in mind, most people surf the Internet searching certain information for free and sometimes they need more time before considering buying your product. Whatever business you’re doing, using this word alone can destroy your business in split second. Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’. Ask yourself, which one sound better, “Buy this amazing product” or “Claim this amazing product.”

2) Learn ? This will remind people back in the old days where they have to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge. Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’. Now we are giving somewhere. Does this word sounds a lot better, “Discover 10 Easy Tips To Improve Your Golf Swing.”

3) Tell ? You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you. Study this two words carefully, “Let me tell you the secrets of becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.” Which one do you think that will make people keep on reading your newsletter?

4) Things ? Using this word will not make your salesletter sound astonishing. It makes the salesletter very boring to read. This will make people lost their confidence in whatever you’ve offered to them. Instead of using the word ‘things’, consider to revise it to ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”

5) Stuff ? This word is what most marketers used to describe how great the product is. If you change it to ‘Insider Secrets’, definitely this will give people an urge to act right away. Consider this two words, “Click here to download your 7 stuffs” or “Click here to download your 7 amazing insider secrets.” Which one would you like to click?

If you can avoid this 5 bad words, your sales will definitely boost up to the roof. Don’t neglect the power of these words. Now, it’s time for you to check all your salesletter and change it (if any) right away. You will be surprise of the outcome.

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Internet millionaires don’t acquire their wealth and success by luck of the draw. They know the secrets to success. These secrets are so valuable that if you implement them, you will succeed in your own Internet business.

There are two general types of secrets that Internet millionaires know which include external and internal secrets. We will discuss these secrets in detail in hopes that you will use them to your advantage and become an Internet millionaire yourself.

First, let’s look at the external secrets that Internet millionaires have in their tool kit.

Internet Millionaire Secret #1: Internet millionaires recognize that strategy should be the foundation of any marketing plan. It is critical to have a marketing strategy and not just jump into marketing techniques. For example, we don’t have to use mass advertising anymore because mass advertising doesn’t have strength because consumers have choices. You would have wasted valuable time and money if you used mass marketing techniques without first strategizing about the state of the market.

Internet Millionaire Secret #2: Internet millionaires are not generalists. They focus on selling their products and services to specific niche markets. The business market in general is going in the direction of niche markets because customers have more choices regarding places to buy their products.

Internet Millionaire Secret #3: Search for and grab untapped markets. Seek out people that have not been able to have access to your product in the past. In untapped markets, you don’t have to deal with competitors which helps keep the marketing costs down. In addition, you will be able to establish a rapport and trust with your customers.

Internet Millionaire Secret #4: Your backend strategy is crucial to success.
You want several profit centers that allow you to sell your products and services to more customers. The backend part of your company supports these profit centers. It diversifies your business so you are bringing in money through many different areas. You can’t rely on retiring early if you only have one profit center.

Internet Millionaire Secret #5: Try to automate as many services as possible. This will allow you to sell services 24 hours a day 7 days a week online. Automate your service centers to cut down on costs and help your customers at all hours of the day.

Internet Millionaire Secret #6: Set up your business so that you are replaceable. You can make yourself replaceable by branding. Branding encompasses yourself or the value that you provide. Branding yourself is lucrative, but it doesn’t allow you to take a break because you have to make every decision. Branding your value, on the other hand, sells your expertise and not your time.

Internet Millionaire Secret #7: Don’t work alone; build a team to support your business venture. Create a team of marketing, business, a mentor and accountability individuals. Remember, two heads are better than one so you can discuss ideas and strategies you have for your business.

Internet millionaires also have internal secrets. An Internet millionaire has self confidence and believes in their product. They are able to make decisions quickly. They have learned the correct information and modeled others that have proven success. They are not afraid to make a mistake and realize that their job doesn’t define who they are. One of the most vital secrets is that Internet millionaires persevere and never give up no matter what obstacles cross their path.

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