Webmaster Discussions

Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn’t have a good position in the rankings then no-one will find it, so you need to make sure that your website is ranked highly enough to be seen. The other important quality to getting high traffic to your site is having a nice arsenal of links. The more links that you have to your site the more traffic you will get, but also, the more links to your site the more search engines like your site. Keeping a nice supply of links pointing at your site requires similar precautions and practices as getting high search engine listings.

Although no SEO company can guarantee a high ranking for your site, here are some tips for raising your search engine ranking. Using these tips will not get you to the top unless your site is the best out there, but they will at least put you into the positioning that you truly deserve. After all, the internet is basically a free market. You will naturally flow into the place that you deserve and many search engines try to insure that you do not rise above or fall below this position. This is why they are so strict, and this is why you must keep yourself on good terms with them.

1) Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for websites similar to yours and taking a look at their articles for ideas. The more content you have the better. It is generally a good idea to have between three hundred and five hundred words per page, but more important than a quantity of content is the quality of the content that you are providing. You cannot just put out three hundred words of jargon and expect your visitors to find it interesting and stick around for the long haul.

2) Your website’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings ? you need to do more than just that.

3) Search terms should be written out in text, instead of graphics. If you do use pictures, be sure to give them alt tags. The alt tags in your pictures are almost as important as text. It’s also a good idea to put some of your key words in links to other pages. In the eyes of a search engine it is almost as good to have a link to a page full of the content that the visitor is looking for as it is to have the content that the visitor is looking for on your page. If a visitor is looking for something that you are linking to and he or she finds your page, they may look around your site on the way through.

4) The title of your page is very important, and making sure that you choose it wisely will make a big difference. Terms such ‘free article on safe children’s toys’, or ‘contact the children’s toy expert today’ are good to use as titles, for example ? they would get you a high ranking. The title area is the most important place to include your keyword phrases, so make sure that you put them all in.

5) The navigation menu that appears on each page of your website should include your page’s title.

6) Don’t just use the most popular keyword phrases ? the market is so competitive that you should be sure to include some niche keywords too.

7) Make sure that you don’t have a lot of irrelevant links on your site. The more closely related to your site your links are, the better your chances of being ranked in a higher position.

You need to periodically update the content of your website, even if it’s only a slight change, as websites like sites that are kept updated.

9) You need to consider the fact most search engines don’t like automatic submissions or multiple submissions ? submit once, manually.

10) Always be on the look out for SEO news ? staying up to date and using the latest techniques will help you stay one step ahead of your competition.

According to research 80% of people searching website using search engine, therefore search engine still the best way for you to generate traffic. You need to put your website into search engine.

One of the great advantages of search engine for your internet business, it can bring you a large amount of targeted traffic to your website. Some of them will not cost you a cent, but some of them will cost you a dollar. It is depend on what search engine do you use.

Search engine will become very powerful for your business if you can put your website in the top 50, but it will be useless if your website listed further down. Because people will not see the result more than 50 result.

In this article, I want to explain about 4 different search engines that you can use to generate traffic for your website. They are?
1. Directory
2. Crawler search engine
3. PPC search engine
4. Meta search engine

Directory sometimes called a category database. This directory will list all website inside category. This kind of search engine will edited by human, it means there are some directory admin will check your submission to this directory. They may accept or reject your website if they feel your website is not appropriate to the category that directory has.

When you submit your website to directory, you just need to enter your title, description and keywords. Some of directories will not ask you to enter keywords. You also need to select category you want it. The example of directory is yahoo.

Crawler search engine also known as spider or robots. This search engine use small software that will jump between websites called as crawler. This crawler will look for new website 24 hour a day, 7 days a week.

For crawler search engine, you do not need to submit your title, description and keywords. This crawler will index your website automatically. You just need to submit your URL and crawler will come to your site and index every thing they need.

PPC search engine stand for pay per click search engine. This kind of search engine will ask you to pay them to use it. Mostly, they will cost you minimum 1 cent until 5 cent. However PPC search engine will list your website depend on how much you want to pay them in particular keywords. If you want to pay them more than other competitor that use the same keywords, you will be listed on the top.

Before you use PPC search engine, you need to add some deposit. Then your deposit will decrease when someone click on your link.

Meta search engine is search engine that collect result from multiply search engine simultaneously. You don’t need to submit to Meta search engine since they use result of the major search engine.

Meta search engine will rank your website by calculated combination of ranking of all search engines that they use. So the key to have high rank in Meta search engine, you need to ensure that your website listed in all crawler search engine.

There are more than a hundred websites; in fact the number of website is exploding exponentially. If there were only a hundred Web sites, you might think they would each get a lot more attention, but that’s not the case. If there only a hundred web sites, no one would bother surfing the Web at all. It’s the large number of sites covering a large range of topics that has caused hundreds of millions of people to go online.

Web presence is not a zero sum game. That’s a term that economist use to describe a situation where one person making a gain means that someone else is making a loss. Instead, the more people who play the Internet game, that surf and interact online, , the more audience and money there is to go around. Because of this, other sites aren’t the enemy. Other sites are your friend.

Here in Toronto, there is a district that seems to be saturated with computer stores. You can get computer parts at great prices. There is intense competition, as the different stores compete on price, on the latest technology, on selection and quality. If you think about it, these shops are all cooperating. Even if the owners of the shop never speak to each other, even if they despise one another, they make the district the place to go for computer parts. And by offering such a huge selection overall, they make sure that anyone looking for a part is sure to find it there ? no matter how obscure. In contrast, the shopper at an unattached computer store may not find the desired part.

The stores are in competition, but competition and cooperation are not mutually exclusive. If you start an online site offering currency trading education and three other sites do the same, you are in competition with them. However your real competition is the similar educational tools in brick & mortar bookstores. If people start thinking that the web is the best place of tried and true trading strategies, then it helps you all.

All that is passive cooperation. It doesn’t require anyone to directly make plans with anyone else. Most of the active cooperation you are likely to be involved in will be with sites that are not offering exactly the same products and services that you are. Instead, you should try cooperating with sites that share the same audience but different products. A site that offers Country music may cooperate with a site that sells Cowboys hats.

The overall point is that there is a large ocean of potential clients out there, and when you cooperate with others trying to fish in this ocean, you increase your chances of success. Better to have 1% of a billion dollar market than 100% of a million dollar market.

Think about working together with others online ? learn from people who are doing what you want to do. The internet market is still growing ? in both the number of users, but even the current users’ willingness to engage in commerce online. Be a part of it ? even if it’s a small part, the rewards will blow your mind.

Thanks for reading,
Your Rich Cousin
(Author and Business Success Story) Get the free e-book that got me started and helped me start making money at http://www.richcousin.com It’s so straight forward and easy to understand AND you will have the support you need to start making a great income online.

Copyright © 2006 Gobala Krishnan

Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.

The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.

2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.

If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.

The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

Of course, it’s not as easy as it sounds, but the point is, when done properly, the “E-book Publishing” model is a truly profitable business.

3) Internet Based Network Marketing

I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.

They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with.

E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire” of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.

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What technology tools do successful websites use? Remember that a website is a store front; it’s your customer service rep, delivery guy and your marketing department rolled up into one.

“We are open”
People don’t enter stores that have a closed sign at the door. (Well some do, but? you know, we talking about the law abiding kind here.) Nothing says ‘Closed” louder on a website than old content: old date references and postings. So one of the best things you can do is to get a script that keeps the current date front and center for your visitors. You don’t have to update it everyday ? it does it all by itself.

Now that people think you are home, and open for business, they may inquire about your product. You must have a customer service desk. This can take the form of a form where they fill out their name and email. It can be to simply subscribe to your newsletter or they may have a specific question. If you want to have a ‘stress-free’ site, try post an FAQ section ? Frequently Asked Questions. Then one of the important things you will want to have is an autoresponder.

An autoresponder will keep your site in the mind space of your potential clients who have signed up for your newsletter or requested more information. It will send out preformatted emails at defined intervals automatically. Did you know that after 5 emails, the likelihood of making a sale increases steadily? It may seem like you are being intrusive, but they will be able to unsubscribe if they wish.

Urgency Sells: When you offer limited time offers, you cause people to make decisions. You need a script that keeps a deadline up to date on your website. It would generate a line that looks like this: This offer expires on XX/XX/XX, so act quick!

The Popup Generator – Pop up windows that appear on your web site when a visitor enters or leaves your web site have been shown to dynamically boost subscriber rates and sales. Even if you don’t have any programming knowledge, you’ll be able to add a popup to your site with a single click

Tell A Friend Generator – No matter what promotional tools you use on your site, no tool is a match for the power of viral marketing. Use this generator to create a quick, one-step button that you can add to your web site that will let your visitors tell their friends about your site with just one click! Add this to your site and watch a whole new flood of targeted traffic come in!

All these types of scripts are available for free or for a small fee online. I suggest that in addition to these sites, that you visit lots of sites you would like to emulate and see what they do well, what strategies are particularly effective and find ways to incorporate them.

I know even just the little bit above seems overwhelming. Well perhaps a mentor, someone who has done all the above and more would be of interest to you.

Thanks for reading,
Your Rich Cousin
(Author and Business Success Story) Get the free e-book that got me started and helped me start making money at http://www.richcousin.com It’s so straight forward and easy to understand AND you will have the support you need to start making a great income online.