Webmaster Discussions

Copyright 2006 Nikki Mhlanga

The way your website is designed and presented influences your opportunities to make money online. A professionally designed and well presented website will bring you a lot of customers and sales.

So, what common mistakes drive visitors away from a website?

? A template that is similar to other websites. There are a lot of website templates which although they make things easy for you since you get a ready-to-go website for your online business; they are not good for your business in the long term. It is not good for your business if your website is similar to hundreds and thousands others. Online customers do not want to see precisely the same website layout. Have your own original website designed, or if buy the ready made website template, it is highly recommended that you hire someone to adjust your template to personalize it and make it your own.

? Confusing websites. These are the websites whose layout is not efficient, and you can not easily navigate the site. For some websites, the website name, URL and blog names do not seem related the website’s focus. These websites can also have a lot of products and services on offer that are not related. Make sure that your website, as well as services and products you offer are focused.

? Too many graphics. Too many graphics simply make your website slow to load. For many people websites with too many graphics can be annoying and unprofessional. These graphics do not add much to your website in terms of search engine rankings or user-friendliness, and are not therefore helpful for your online business. What is important to have on your website is distinctive, relevant and high quality content.

? Ineffective use of keywords and phrases. This is essential for your visibility on search engines. Make sure that your website is well optimized.

? A website that lacks any ‘benefits’ to prospects. Although you are selling your online business’ services or products mainly, your website must also offer the reader high quality unique information. Also, if you offer an e-zine or e-course on your website, it must also offer some useful information. It is also a good idea that you get creative and offer many other ‘stuff’ that relates to your website. The idea is to make visitors want to come back again.

If you want to succeed online, it is important that you avoid these common website mistakes. A professional and informative website will make your visitors want to come back again, which is good for your business.

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Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn’t have a good position in the rankings then no-one will find it, so you need to make sure that your website is ranked highly enough to be seen. The other important quality to getting high traffic to your site is having a nice arsenal of links. The more links that you have to your site the more traffic you will get, but also, the more links to your site the more search engines like your site. Keeping a nice supply of links pointing at your site requires similar precautions and practices as getting high search engine listings.

Although no SEO company can guarantee a high ranking for your site, here are some tips for raising your search engine ranking. Using these tips will not get you to the top unless your site is the best out there, but they will at least put you into the positioning that you truly deserve. After all, the internet is basically a free market. You will naturally flow into the place that you deserve and many search engines try to insure that you do not rise above or fall below this position. This is why they are so strict, and this is why you must keep yourself on good terms with them.

1) Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for websites similar to yours and taking a look at their articles for ideas. The more content you have the better. It is generally a good idea to have between three hundred and five hundred words per page, but more important than a quantity of content is the quality of the content that you are providing. You cannot just put out three hundred words of jargon and expect your visitors to find it interesting and stick around for the long haul.

2) Your website’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings ? you need to do more than just that.

3) Search terms should be written out in text, instead of graphics. If you do use pictures, be sure to give them alt tags. The alt tags in your pictures are almost as important as text. It’s also a good idea to put some of your key words in links to other pages. In the eyes of a search engine it is almost as good to have a link to a page full of the content that the visitor is looking for as it is to have the content that the visitor is looking for on your page. If a visitor is looking for something that you are linking to and he or she finds your page, they may look around your site on the way through.

4) The title of your page is very important, and making sure that you choose it wisely will make a big difference. Terms such ‘free article on safe children’s toys’, or ‘contact the children’s toy expert today’ are good to use as titles, for example ? they would get you a high ranking. The title area is the most important place to include your keyword phrases, so make sure that you put them all in.

5) The navigation menu that appears on each page of your website should include your page’s title.

6) Don’t just use the most popular keyword phrases ? the market is so competitive that you should be sure to include some niche keywords too.

7) Make sure that you don’t have a lot of irrelevant links on your site. The more closely related to your site your links are, the better your chances of being ranked in a higher position.

You need to periodically update the content of your website, even if it’s only a slight change, as websites like sites that are kept updated.

9) You need to consider the fact most search engines don’t like automatic submissions or multiple submissions ? submit once, manually.

10) Always be on the look out for SEO news ? staying up to date and using the latest techniques will help you stay one step ahead of your competition.

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According to research 80% of people searching website using search engine, therefore search engine still the best way for you to generate traffic. You need to put your website into search engine.

One of the great advantages of search engine for your internet business, it can bring you a large amount of targeted traffic to your website. Some of them will not cost you a cent, but some of them will cost you a dollar. It is depend on what search engine do you use.

Search engine will become very powerful for your business if you can put your website in the top 50, but it will be useless if your website listed further down. Because people will not see the result more than 50 result.

In this article, I want to explain about 4 different search engines that you can use to generate traffic for your website. They are?
1. Directory
2. Crawler search engine
3. PPC search engine
4. Meta search engine

Directory sometimes called a category database. This directory will list all website inside category. This kind of search engine will edited by human, it means there are some directory admin will check your submission to this directory. They may accept or reject your website if they feel your website is not appropriate to the category that directory has.

When you submit your website to directory, you just need to enter your title, description and keywords. Some of directories will not ask you to enter keywords. You also need to select category you want it. The example of directory is yahoo.

Crawler search engine also known as spider or robots. This search engine use small software that will jump between websites called as crawler. This crawler will look for new website 24 hour a day, 7 days a week.

For crawler search engine, you do not need to submit your title, description and keywords. This crawler will index your website automatically. You just need to submit your URL and crawler will come to your site and index every thing they need.

PPC search engine stand for pay per click search engine. This kind of search engine will ask you to pay them to use it. Mostly, they will cost you minimum 1 cent until 5 cent. However PPC search engine will list your website depend on how much you want to pay them in particular keywords. If you want to pay them more than other competitor that use the same keywords, you will be listed on the top.

Before you use PPC search engine, you need to add some deposit. Then your deposit will decrease when someone click on your link.

Meta search engine is search engine that collect result from multiply search engine simultaneously. You don’t need to submit to Meta search engine since they use result of the major search engine.

Meta search engine will rank your website by calculated combination of ranking of all search engines that they use. So the key to have high rank in Meta search engine, you need to ensure that your website listed in all crawler search engine.

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