Webmaster Discussions

If you’re like most small business websites on the internet today, you use link exchanges to market your website. But sometimes finding websites to exchange links with can be a time consuming task. Here are a few proven methods for finding websites to exchange links with.

1: Search Engines Queries

Using Google or Yahoo, perform the following searches, replacing “keyword” with a keyword related to your site.

Keyword add url
keyword add site
keyword add link
keyword submit url
keyword submit site
keyword submit link
keyword link exchange
keyword link swap
keyword reciprocal link
keyword related sites
keyword links directory

2: Find out who’s linking to your competitor’s.

If you can find out who is linking to your competitors, you can try to acquire a link to your site ob each site that already links to your competitors. Just search for link:http://www.competitors-url-here.com

3: Other link directories

Find sites that relate to your site that have link exchange directories. Visit each site in their link directories and attempt to exchange links with each site.

4: Link exchange tools

There are several excellent websites that match webmasters with related sites that are interested in exchanging links. Two of the best are Linkalizer and SiteSell’s Value Exchange. In general, you’ll want to stay away from sites that completely automate the link exchange process. I have used some of them, but the search engines do not like these sites, and may penalize your site if you use them.

5: Software

There is also software available that searches for and automatically emails sites to see if they will link exchange with you. I have used and like LinkAssistant. If you decide to use this method, ensure that you comply with all spam laws and the search engine’s guidelines.

All 5 of these methods are proven, dependable ways to find link exchange partners. Use them and start gaining more free links to your website today!

If you are the webmaster of a newly launched website, or if your website lacks the popularity it deserves, you should have a look at the following 10-step guide, which will show you how to get valuable links and improve your traffic levels and overall site popularity:

1. Use the full power of automated link management websites and directories. This is the easiest and most effective way of getting links to your website. Some great resources to start linking to other websites, go to:

o http://www.MyLinkMachine.com
o http://www.LinkManager.com

2. Place a link or invitation for potential link partners. There are many webmasters who visit related websites and some of them might want to link to you. Make sure to offer them an easy and quick solution to initiate the link exchange.

3. Use high authority websites like Wikipedia to generate traffic and increase your website popularity. Remember that quality is king on such websites, so don’t try to spam them or find quick solutions. Become part of the community and your links will be more than welcome.

4. Become a part of the blogging craze. Create your own blog (you can do that for free with services like Blogger or Word Press) and start posting on other blogs. Try to include a link to your website where the context allows it. Blog posting is effective and has the potential to send hundreds of visitors each week with only a few well written comments and some subtle links.

5. Join a few forums related to the topic of your website and become an active member. Try to create the exact same user name and password for more forums, so that you can manage your posts and memberships better. Some forums don’t allow you to place links in your messages ? unless they are really valuable forums try to avoid them as they will bring little benefit.

6. Post on groups and other online communities.

7. Use social bookmarking websites such as digg.com or furl.com to generate interest in your website. The more interesting the content of your pages is, the more credit you will get from the people who determine the placement of your links.

8. Yahoo Answers is another interesting source of traffic and links. Make sure to become a real contributor to the program, not just someone who places a link without any real content.

9. Offer something of value for free to your visitors or newsletter subscribers. This will generate a viral effect in which visitors tell their friends about your website. This will lead to increased traffic, plus it will let more webmasters know that you exist, increasing the chances of a link exchange.

10. Use the full power of article submissions. This is another viral marketing tool that has the potential of generating more and more incoming links towards your website as the articles you submitted get republished on blogs and websites. You may want to register with some ezines and directories to submit your article for inclusion, such as:

o http://www.MyContentBuilder.com

Article submission can be tedious, which is why you may want to consider an automatic article submitter. It will submit one article to over 30 directories in half an hour. To watch a video on how to accomplish this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

Anyone that deals with marketing and advertising on the Internet knows that link popularity is one of the main causes for high rankings. And as we all know, high rankings lead to more traffic, which in turn leads to higher sales. The biggest problem with doing link exchanges and using programs that automate the process is that you run the risk of gaining bad links on your site. Bad links lead to reduced link popularity and in turn can eventually lead to being banned on search engines. Everyone can agree that if you are banned from a large search engine like Google or Yahoo, then your website is in trouble. I have come across a few places that allow you to grad good reciprocal links from ranking sites. You want to do more reciprocal linking because it provides an incentive for both sites to keep the links up.

If you already have a large link directory on your site, you might want to think about using the program Arelis. This gives you the power to control all your links and make sure they are still linking back to you. It also gives you the control to find more targeted links for your website. If you want to find more links for your website, then you should check out www.Link2me.com. This site allows you to search for websites and then the company gets in touch with that website asking for a link exchange with you. It is very easy and hassle free, which I know will help everyone that is spending 60+ hours on Internet marketing. Any little bit helps. This link exchange program is growing and with the more websites that sign up, which is free, the more potential links for the members. Check it out and increase your link popularity the ethical way!

Would you like to know about a new robot that works for you even when you are asleep?

Let me tell you about Zeus. . . he is a simple, intelligent, internet robot that builds a link directory and creates reciprocal links for your web site.

Zeus is the first of a new breed of innovative, robotic software products for webmasters.

Zeus is a smart internet robot that traverses the web, spidering sites and creating for any webmaster, a vertical themed link directory.

Train him to find web sites, matching your unique themes or subjects, and he will zoom off to find thousands of them. Zeus then helps you to review and organize them into vertically-themed categories and possible inclusion within your link directory.

Zeus creates qualified traffic to your web site in numbers you have always thought to be impossible. This is quickly accomplished through a series of steps utilizing dynamic website content, increased search engine activity and genuine, match-each-other reciprocal links.

Content is quickly added to a website with dynamically changing, Zeus-generated, link directory pages. With a single click, your Link Directory is built and uploaded to your web site. These themed pages are keyword-tuned to score high in search engine rankings. Search engines give higher rankings to websites with themed content that match each other through mutual reciprocal links. It is now possible for your directory pages to place in the top 10 search engine listings with a single search word! Imagine having hundreds of these pages, each page built around a single keyword or phrase. As a possible added bonus, re-submission to search engines is a forgotten chore once reciprocal links point towards your site. Robots will visit your site more often because they will find links to your website more frequently throughout the internet.

One good reciprocal link can give you the same amount of traffic as a major search engine and with a Zeus internet robot; you can have hundreds of reciprocal links. The best qualified visitors to your site are from reciprocal links. Zeus simplifies the tedious task of reciprocal link generation by providing, from your link directory, a pool of qualified, theme-matching, reciprocal link prospects, organized by themes or subjects. A contact manager is included allowing you to email an individually-personalized reciprocal link request to each website’s webmaster. Everything is easy to edit, organize and maintain. Link Partners receive a preferential graphic and listing at the top of each directory page providing a compelling reason to reciprocate the link.

Your link directory will also ensure your website’s visitors stay longer and bookmark it into their favourites for a speedy return. Zeus is non-invasive to visited websites and follows all the Robotic Guidelines as described throughout the Internet. You can use Zeus in multiple themes; great for web marketers, authors, researchers, webmasters or serious hobbyists.

Zeus is not for everyone but if you are a moderately to expertly skilled webmaster, with limited time on your hands, who could benefit from a vertical-themed link directory and increased website traffic, Zeus will automate almost every aspect of creating such a directory.

Link Popularity as you know plays a BIG part in your websites ranking within the Search Engines.

So, the basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website.

More importantly though is getting those High PR websites linking back to yours.

The question at hand is… “How can I get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?”

And as webmasters, we can not afford to waste time, especially if your starting out on a part time basis.

We must utilize every minute we can to getting the most out of our efforts.

So with that being said, I’m going to reveal to you the ‘Back Door’ strategy I use for getting those High PR links to your website Absolutely FREE and have them begging you to come back.

And the cool thing is this can be done following these 3 steps I’m about to mention so pay attention because if you do just this, you will not only get hundreds of backlinks to your website, you’ll also get hundreds, if not thousands of Targeted visitors to your website at the same time…

…all for FREE!

Are you ready?

Good, because I am.

Step #1. First you must write an Article.

The first step is to write an related article about your Product or Service that draws the reader in and gets them to click through to your website once they finish reading it to find out more about you and your Product or Service.

Now, your probably wondering why you have to write an article.

Well, it’s real simple actually because what do you get to put at the end of your article?

Your ‘Resource Box’ with your website information and most important of all… your URL pointing back to your website.

So when someone chooses to publish your article in their newsletter or on their website, blog or article directory, they MUST add your ‘Resource Box’ with your website information and URL.

I know some of you are saying… “I don’t know how to write an article” … well, your not alone.

Here are a few resources I’ve put together for you so you can get the basic idea of How-To structure your articles with ease or get someone else to write them for you.

The first is an article I wrote called… THE 7 Step Formula For Writing POWERFUL Articles In Less Than An Hour.

It will show you How-To structure your articles for easy writing. http://www.internetwondersezine.com/article_11.html

The second resource is Elance.com – http://www.elance.com – which is basically a place where you can go and submit a project by category and freelance writers, etc. will then bid on your project. You pick the winner and you set the budget.

This will get you started in the right direction.

Remember, your article is the Nuts and Bolts of this ‘Back Linking’ strategy, so make sure you put some effort into it to get it as much exposure as possible.

Step #2. Submit your article to Article Directories.

This is the next step and an important one at that because this is where your article or articles are going to get picked up by website owners and/or ezine publishers who are in constant need of fresh, quality information to feed their audiences hunger for information.

There are literally hundreds of Article Directories out there and thousands of ezine publishers looking for quality content on a daily basis. And if they choose your article for publication, they must include your ‘Resource Box’ with your websites information and URL.

It’s all about the numbers. The more Article Directories and websites you submit your articles to, the more potential Backlinks you’ll get to your website.

And since Article Directories have recently adopted RSS(Real Simple Syndication) technology into the mix your articles will even get More mileage without you lifting a finger, creating even more Backlinks to your website.

More on RSS in a minute.

Are you starting to see the Power behind writing your own articles.

I hope so.

Step #3. Create your own RSS Feed for your articles.

This last step is a very Powerful step as well.

What you need to do is set up your own RSS Feed for your articles.

Now, if you don’t know what RSS is here’s the basic definition…

RSS is by definition – an acronym for ‘Real Simple Syndication’ or ‘Rich Site Summary’, and the .XML extension is the format used for distributing your news headlines via the Web, which is known as ‘Syndication.

‘Syndication’ is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, subscribers and/or readers who subscribed to your RSS Feed.

The easiest way for you to do this is to set up your own Blog either through…

WordPress.org – http://www.wordpress.org

Or through…

Blogger.com – http://www.blogger.com

WordPress is a little more advanced so I recommend if you don’t have alot of experience with Blogs or installing scripts that you go set up a Blogger blog which will only take you less than 5 minutes to do.

I’m just giving you some options, that’s all.

Once you’ve set up your Blog the only thing left for you to do is add you articles.

TIP: Make sure you hyperlink your URL and use Anchor Text with your most targeted keywords. By doing this the Search Engine spiders will rank your website higher under that keyword term you specify in your Anchor Text.

After you’ve added your articles all you have to do now is submit your new RSS Feed to RSS Directories and RSS Search Engines.

Here’s a few resources for you to get started with.

Ping-O-Matic – http://pingomatic.com

RSS Top 55 – http://www.masternewmedia.org/rss/top55

That’s it.

Now I know I dumped alot of information on you within this article so just take it Step-By-Step because once you implement it properly it will benefit you for years to come with Backlinks to your website and FREE targeted traffic via the Search Engines, Website Owners and eZine Publishers.