Webmaster Discussions

One of the worst moments in the life of the business owner is the moment of silence between when your contribution rate to a potential customer and their response. It is true that only a second pass, but it can seem an eternity.

You know the feeling. They work, the project, the new customer and almost always more work than I thought, if you sign for the task. Make sure you know that your value and the customer in advance.

1. Know your values.

If you charge customers per hour, as you know what they want? Have you picked a number out of thin air? What was your reasoning?

a) Decide what you want your paycheck. How many of you?

b) adding a sub-contractor costs may have. This is your ‘total workforce.

c) on the list, then add all your costs  . total wage costs  advertising, promotion, control, hire, self-employment, deliveries, etc. This is your

d) review total expenditure not to total employment.

e) Add you have a target profit for your company.

f) Drawings (d) and (E) corresponds to the total revenue required.

g) the  total income required  by the number of billable hours of the year. Note that you are billing 40 hours / week. The result is the amount you need to be paid on your earnings target.

If you bill per hour, the time to finish the previous year and, if necessary, increase your prices accordingly.

2. No haggling.

It can be difficult when you only have a few customers, or if you need more money, but also what ever you do, not with customers and potential customers to haggle over their prices.

You can at a flea market sales. You can negotiate the price for a house. You can exchange (also known as  negotiations  known) for the corporate work for wages. As a freelancer, you should not haggle over the price. This immediately reduces the perceived value to this person and prepare a list of all doubt as to puncture.

Make sure customers understand the benefits they receive from letting you. They do not provide service to offer you a solution for them.

The difference is that the solutions people most about what services value. Whenever you discuss the price with a potential customer, focus on the benefits,  solutions  that will result in hiring.

Do you want more free time? Your company sees higher profits or customers? Discover the benefits and speak!

4. Be ready to say goodbye.

Not everyone will accept the conditions. Deal with it. They were not intended to take their customers anyway, only time, you can use for quality customer service. Save your time and energy for those who know its value? are both happier and more productive.

Service pricing is one of the most exciting things you do as an entrepreneur. Make sure to take the time to the project in hand shortly before the impulsive contribution to a price? To save time and frustration on the road.

There are a few secrets that I’d like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the second part of the 4 article series.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #2) Without Traffic- What’s the Point?

Part 1 of this series really got down and dirty about content. Content’s main focus is twofold- make your visitors happy and make search engines happy. This article is all about making you happy! Think of this as your starter guide to increasing traffic and building a profitable business.

Traffic can be summed up in 2 words- free and paid. I consider all PPC (pay-per-click), ezine advertising, offline advertising, and paid directory submissions a form of paying for your traffic. I also consider any project that takes up your time to be paid advertising. After all in the business world time is money. Paid advertising is not bad. It just means that you are paying to receive traffic.

Free traffic is harder to attract, but it costs you absolutely no money. Almost all free traffic is the result of surfers finding your site on the search engines. We talked about using content as your ultimate search engine ranking booster in the last article.

Here are several ways to increase traffic. Some are paid advertising options and others are totally free.

- Write articles and submit them to several niche websites. Manually submitting articles to many websites can take a long time. I use a submission service to do all my hard work. Contact me for more info.

- Post in forums. Many forums will not allow you to market your product or services. That’s totally understandable. What I recommend doing is finding a really great forum that you can participant in. When people have questions, provide top notch and comprehensive answers. No selling. Almost all forums allow you to post your website in your sig file. Take advantage of that.

- Submit each page of your website to all major search engines. Also submit each page to all major search engines whenever you make a change on that page. Be careful with this one. Each engine has very specific directions and rules about submission rules. Be sure you do not spam! Submit pages according to each engine’s guidelines. I also use a submission service that does this for me at no additional cost.

- Create joint ventures with non-competing websites. Work with a company that compliments your product or service. Also be sure the joint venture is a win-win-win for you, the other company and your customers. Joint ventures can be a pain to set up and complete, but well worth it if done correctly.

- Look into ezine advertising, web advertising and/or PPC. Each method takes an initial investment and some time to learn, but can bring back traffic. Personally I do not prefer this method to increase traffic because it’s “iffy” at best.

- Print your website name on all business correspondences. This is a simple task, but one that is simple to do. Add it to your email sig line, forum sig lines, letterhead and business cards.

- Create an atmosphere of amazing customer service. This always leads to referrals from current clients. The more referrals the more traffic!

The bottom line is without traffic your site is floating in a sea of doom. No one is seeing your content or services. Traffic is the lifeline of any business, and the rule of thumb is more traffic means more income.

This brings me to my last and final point about traffic. Once you develop a nice flow of visitors you need to know specifics. Where did those visitors come from? How did they find you? What pages are the most popular on your site? What page did they enter into your site? What page did they leave your site? What keywords did they use to find you? You must know your visitor inside and out!

As I mentioned earlier, it is best to work smarter and not harder. Traffic analysis and search engine submissions can be very time consuming, but your hosting company should be providing most of these services to you free of charge. There are a small few that do this, but it is well worth the investigation. Contact me for further resources and information. Having a successful web business starts with effective content. Stay tuned for parts 3 and 4! If you missed Part 1 and would like a complimentary copy please contact me and I will forward it to you immediately.

You have built your own website and you are looking forward to start making money on line. But the first thing you will need to have is a lot of traffic.

Advertising your online business and generating traffic to your site can be challenging and expensive, especially when you are still starting in internet marketing.

If you are on a tight budget, you will need to know about various relatively inexpensive ways of generating targeted traffic so that you get the word out about your site.

Are there any effective, easy, inexpensive ways to generate traffic? Yes, there are.

Create viral tools: Create a report or an e-book that is related to what you offer on your online business, and give it away for free. Place your website or links to your affiliate program or products in this e-book.

You can enhance this strategy by making it possible for webmasters or other affiliates to brand the report with their own URL and give it away too. You will need to have a link somewhere in the report which points back to your URL too. If this is a very useful report of good quality, it will get distributed all over the internet, and the links back to your site will increase, which is what you need to get more traffic.

Write and distribute a lot of articles: One of the best strategies to get traffic to your website is through writing and distributing articles on the internet. The internet is a huge place, and you will need to regularly write and distribute articles in order to get more links back to your website.

What subject is your online business focused on? What is it that people would like to know more about? What can you teach them? It is important that your articles provide useful and valuable information. Publishers and ezine owners appreciate quality articles with useful information, and they will publish your article if it meets this criterion. In your articles, include an author’s or resource box at the end, and invite readers to visit your website.

As your articles get distributed and reprinted online, you will get targeted traffic, and your search engine rankings is also improved, which will further help bring in more traffic

Forums and Bulletin Boards: Participating in forums and discussion board, offering help and answering questions can help increase traffic to your website. These forums are indexed by search engines, and therefore participating on them will also increase your link popularity and earn you extra traffic. Most forums allow members to add their signature and URLs and some have a free advertising section. This will give you an opportunity to promote your business and also interact with others and encourage them to visit your website.

Which are the forums and bulletin boards that relate or focus on your target audience? What are their rules and regulations regarding posts and participation? Once you know this, visit these sites on a regular basis and offer some genuine help, answer question and include your signature with your URL while doing that.

Trade Links With Other Websites: Having some links with other websites of similar topic can help increase the link popularity of your website. You will need to trade links with sites that offer similar products but are not direct competitors, that is, do not offer exactly the same product or service like yours.

Although two way links help, one way links are even more effective. You can get one way links by registering your sites several directors, participating in forums and writing articles as stated above.

Publish an ezine or offer an email course from your website: Website surfers appreciate free information and tips. By having an ezine on your website, you can keep in touch with visitors who may otherwise never return to your site. This will build the relationship with your subscribers, and they gradually become confident to do business with you.

Alternatively, you can also offer a small email course to your website visitors, which is related to what your website is about. You can structure the course so that your subscribers will come back to your site to check it out. This generates repeat visitors to your website, and eventually these subscribers will be converted to customers.

Follow these 5 strategies and drive traffic to your website.

There are a few secrets that I’d like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the fourth and final part of the 4 article series.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #4) Monetization Will Flow When All Steps Have Been Followed.

You may be a bit surprised to learn that monetization is the last of the 4 steps. Many business owners position monetization as their first goal. Everything they do from conception of the business is geared towards making money. After all, that is the point of owning your own web business, right?

When I first learned of the four step approach to making successful web businesses, I was a bit skeptical. I have never heard of such a risky business idea- think of making money as the last goal. That sounded absurd to me! In all of my small business education the emphasis was on profit charts and balance sheets and projected annual returns. Being online does change some things. One of those things is how you start and run a long term and profitable business.

Following the process of starting a web business often involved very little capital. The risk is typically much lower and the return on investment arrives in a shorter time span. Because of this you have a unique advantage to allow the natural progression of your site visitors come into play.

Let’s back up a bit and review. People search for information, not products, online. They are not looking to spend money. They type in their search query at the search engines. Your site should be on the first page. You should know how to provide a killer title and description that makes the potential visitor want to click on your site.

Once they are on your site, their objective has not changed. They still want information. So give it to them. As you provide valuable content that satisfies your visitors, you should be developing trust and positioning yourself as the expert. Make recommendations to your products or services. This is the natural progression of an online visitor. They want information, they find you, they receive answers from you, they develop trust in you and think of you as an expert. It is only when those criteria have been met that you gain customers.

Let me repeat that last line because it is the most important line in the entire 4 part series: it is only when the first three steps have been met that you earn income. The goods news is once you finish the first three steps (content, traffic, and pre-selling) you will continue to pull in hot, targeted traffic from the search engines month after month. All of this traffic is totally free! No advertising costs! Monetization naturally occurs.

There are a few things you can do to help increase your conversion rates:

- Only recommend 2-3 services or products. Having more than this makes it difficult for your visitor to decide which is best for them. It is also very difficult for you to recommend them all.

- Place graphics of your product or service on each page of your content website. This allows visitors to see your offerings more than once.

- Write a monthly newsletter and provide excellent content. Also provide a special on one of your services/products.

- Test everything- price points, graphics, sales page, etc.

As I mentioned earlier, it is best to work smarter and not harder. If you would like additional guidance on how to effectively pre-sell on the Internet, contact me for a free ebook. Having a successful web business starts with effective content and ends naturally with monetization. If you missed any of the first three parts and would like a complimentary copy please contact me and I will forward it to you immediately.

When someone starts an online business, and many do, they tend to think that they know what they are doing. In other words, they don’t have a clue. Everyone keep telling them that they need a nice looking website, throw some affiliate programs on it, advertise at free classifieds pages, and watch the money roll in. Easy money, right? That’s what they think.

“I don’t need anyone to show me how to do this. It shouldn’t be hard at all. Actually, it should be a walk in the park.” Many people probably think like that. So they advertise here and there. Free classifieds. Free advertising. Maybe some forum posting every day. Free traffic, right?

A few days go by. Then a few weeks go by and they only made about $30 in sales in one month. Many continue to do this and think that if they keep doing the same thing, maybe a miracle will happen.

Not so……

It so very true that the online work at home arena is highly competitive. If you are doing the same thing and keep getting the same results over and over again, not only are you killing your potential for online success, but you are allowing other competitors to pass you by. The only thing that you need to do is to stop and find someone who is already succeeding with their online business. Become like an investigator. Investigate what they do EXACTLY on a daily basis that created that wealth for them.

Here are a few good pointers on what you can do to succeed online:

1) Start Getting Educated……

Again, find someone who is very successful online and see what they are doing on a daily basis that creates their success. Do some detailed research online as to what methods and techniques are working for them and others. You can not succeed if you keep associating yourself with people who aren’t successful online. So you need to take yourself by the hands and start to associate with successful online friends.

2) You need an Auto-responder…..

Before I go into explaining this subject, it is important that you know that you will want to work with an opt in email subscribers who will come to your site and give you their personal permission to send them periodic emails. What you will not want to do is to buy email subscribers. If you do buy them and send them your emails, then this can kill you and your online reputation.

Having and opt-in email list will allow you to free up lots of your time because your prospects will be receiving messages from you periodically and automatically. The nice thing about email marketing is that instead of you having to call them each time you want to promote something, which will take you forever, your auto-responder system will be working for you while you go out and have fun.

Imagine having an opt in list of 10,000 subscribers. If you were to call each one of them to promote one of your programs, think how long it will take you to reach all of them. It would be impossible for you. With email, you can contact them all in a matter of a few seconds or minutes. You write one email and hit the “submit” button, and you are all done.

“If I don’t get an auto-responder and email subscribers, will this cut my chances of succeeding online?”

I am not saying that it will, but if you do get one, your income will just keep growing all the time as your subscribers do.
3) Find a mentor

After you find someone who is very successful online, email them and tell them that you will want to work with them one on one if it is possible. Don’t try going into their training thinking that you know it all. Listen and follow each guideline that they are recommending to you.

This person will be your mentor. Your coach and most of all, your friend.

By stepping out and trying a proven way to make money online, you will begin to see that you too can make a nice income online. And the best advice that I can also give you is to never ever give up. A lot of people are making nice incomes online and so can you. Believe in yourself and you will succeed.